Basic Pitch Template - Tips & Advice on how to write up a pitch to brands

by - 18:28:00

Hey everyone. hope you're well why do weekends have to go by so quickly?! On the subject of that, I actually spent my weekend doing 'background' blog things (not writing blog posts) but working on pitching to brands for future content and planning exciting things to happen! As soon as 2019 began I wanted to work super hard on my blog and actually start getting exciting opportunities - and I knew that it's not something that you wait for, you have to get yourself out there. 

I tweeted about some great things that were happening because of this productive weekend and there were quite a few of you that wanted advice on what to write in your pitch emails to brands. So, because of that I thought I'd write a blog post about it! I'll give you some tips and also a basic template for you to follow for when you pitch to the brands you'd love to work with.



My top tips and advice: 

First of all, I'd suggest thinking about what brands you want to work with. I'm sure you have your favourites, and sometimes it may be easier to begin with reaching out to a brand that isn't massive. Although that doesn't mean you shouldn't reach out to the big named brands you know and love, go for it. What's the harm in sending them a pitch email, for one they're always on the look out for bloggers to promote their brand/products, and also the only negative might be that you don't get a reply. 

Also, don't give up. Contact as many brands as you want and contact them more than once too. I don't mean to email them every single day asking to work with them, but every so often send them an email - perhaps in a certain season they have new products out that you'd like to promote because you love them. 

Adding onto that, if you find that you're constantly emailing brands but you're getting nothing back - 1. don't get disheartened, there's so many bloggers out there for them to choose from, I guess you just have to try and stand out, and 2. Perhaps if you keep sending pitch's out for months and months and you get no reply that maybe a little tweak of your pitch needs to be done! 

Don't worry about your stats too much, of course, brands are going to be excited if you have so many followers or a high DA because that's normal, they want their brand/products to reach as many people as possible - but let me tell ya, that's not everything. My DA is definitely not the highest out there (it's 24) and also my social media and blog following isn't you know, like 10k (in fact it's no where near that.) Basically what I'm trying to say is, if I can get replies back from my pitch emails, then so can YOU! 

If it's your first time pitching then I'd recommend pitching to a brand that you love a lot and use their products or services etc quite a bit - just because it's polite to do a bit of research into the brand and if it's a brand that you know and love then you'll already know so much about them. 

And to be honest, why wouldn't you want to pitch to a brand you absolutely love and adore? 

Perhaps try out emailing and independent brand or a smaller business - like on Etsy for an example, for a few reasons, 1. I'm sure they'll be super happy that you'll be promoting their hard work and 2. a lot of smaller businesses reach out to bloggers a lot anyway because that's how their business grows bigger! 

If you want more tips and helpful resources have a look at this blog post by Jenny about finding blogging opportunities, it can be difficult sometimes just to decide to write out emails to your favourite brands so if you can go onto the websites, the Facebook pages and the Twitter pages etc that Jenny mention, you'll be sure to find some great opportunities.

When trying to find contacts for the brands, sometimes if you just go onto their website it can be on their contact page, the bottom of the website, or if you still can't find it then just Google 'company name Media Contact' or something along those lines.

You might find also that once you've worked with a brand, if you're polite and make the effort to speak to the brand's PR contact after the blog post (or whatever your collaboration is) then they're likely to 'note' you down (keep you in their blogger database). This means that you might get some more opportunities with them!


Basic pitch template: 


Now for the email itself. This of course will always be slightly different depending on what brand you pitch too as there's so many out there. So, because of this I shall just do a basic template and you'd likely have to tweak it to fit into the brand you want to pitch to. I'll try and break it down as much as possible, but I'll do it in a order that when you're writing your email you can follow this. 

#1 To begin with say Hi! Maybe you might have found a contact name so if that is the case you can say 'Hi name, hope you're having a good morning' - something along those lines, obviously depends on the time of the day, or if it's a weekend you can say 'hope you're having a great weekend.' Just start polite and bubbly! 

#2 This is where you tell them who you are, maybe a few words about yourself - not too long here, because they're going to be busy and they won't want to read a super long email and if you start by talking too much about yourself they'll probably get bored (don't take that to heart though, you're not boring in no way at all and me and so many people will want to know more about you, but just for a pitch email - keep it short and sweet.) My example is: 'My name is Chloe and I'm an influencer/blogger who is bubbly, chatty and I love cats.' Yes I said that in my pitch. I wanted to get my personality across and I also used the word 'influencer' - I'll admit mainly because I read up a lot about this before and a few other blog posts I read on it mentioned it. 

#3 Of course mention your blog and a tiny bit about what it's all about. I said something along the lines of: 'I run a blog called blog name. My blog is all about well-being, positivity, self-care and lifestyle. I love to make people smile, and I love talking about all things that are about loving yourself.' 

Obviously, this section will be pretty different for everyone. But as you can see, it's not super long, it's short and sweet, but pretty much explains what my blog is all about. That's all you really need. Perhaps, if the brand you're contacting is to do with a certain theme then try and tie-in how it can fit your blog. 

#4 Next up the biggest chunk of the pitch, you need to answer the question - why are you the best person to promote this product/service or whatever it is you're looking to promote. / Explain why you are interested in teaming up with this brand, / why do you want to promote them on your blog? / Even go into what you love about them. This bit is probably the scariest part - it was for me anyway. But, thinking about it now, if you love what they do then it shouldn't be scary - just be honest! If it's a brand that you've used their products for years then tell them exactly that, talk about your favourite product they do. 

#5 You may not want to do this part if you worry about your stats - but like I said above, it's not all about stats trust me. I would recommend mentioning a few things though, you could mention your DA score, maybe mention how many readers your blog gets a month, or your social media following. Definitely don't lie though, don't tell them you have thousands of followers if you don't - it's important to be honest. 

This is where I suppose, if you have any kind of media kit you can say you'll attach it to the email but I didn't do this and I still got replies.

#6 Wrap it up! Perhaps end it by saying that you would love to write a review on some of their products/services through writing a blog post or promoting on your social media channels. I'd always end it with something like - 'Let me know what you think, looking forward to hearing from you,' or 'Please let me know your thoughts, would love to team up.' Anything along those lines would do nicely. 

I usually end it with my name and my blog url underneath too. 

#7 I wanted to add this in, I don't mention money or products in return in the first email, if they email me back saying that they would love to collaborate then that's when I talk about that. I've found anyway that they talk about that in the follow up email anyway - but I guess not all brands may be like that. 


And that's the basic pitch template. Obviously, other bloggers may do it a tiny bit differently or say things in a different order but that's how I write my basic template - of course, just change it slightly depending on what your blog is about and what brand you're pitching to. 

I hope this blog post has been helpful! I don't usually post blogging help posts but I really enjoyed writing this and since a fair few of you had asked me to I wanted to help out as many of as possible! If you have any tips to let me know in the comments below, I am always looking for advice! Also if you liked this kind of post then also please do let me know because if it's something you like to read then I would post more for sure. 

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48 comments

  1. I was waiting for this like forever lol. Your intro was short yet interestingπŸ‘ŒπŸ˜Š. Thanks so much Chloe for sharing these great tips. Will surely steal some of these once I decide to put myself out there.😊

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    1. Aww haha, at least it's out there now hehe, no worries! I'm sure you'll do some great pitches <3 xx

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  2. Very interesting! Thanks for the info!

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  3. Pitching to brands is one of my favourite things! I have to do it a lot, mostly every week, for my Feminist Etsy Guide and it's true, you have to pitch a lot. But I need to take this into account for more pitching for reviews! It's good to see how other people do it :) x

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    1. I actually really enjoyed it too! And it's so exciting when they get back to you! Ahh yess you must be quite an expert in it, i'll have to get some tips from you too! xx

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  4. As a new blogger I learned quite a bit here! I'm so busy but I now feel like I will be pitching to brands often!

    No actual tips, but it was funny seeing ect when it should be etc.

    Thanks Chloe.

    Pete

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    1. Ah glad it helped, it's not as scary as everyone thinks! and ahaha I know, that's me typing too quickly! xx

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  5. Thank you so much for this post Chloe! It's really helpful ❤

    Taiwo xx

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  6. This post is soooo perfect because I’ve actually been trying to figure out exactly how I’m going to go about pitching to brands! I love your tips! Thank you!

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  7. Loved reading this Chloe!! It's especially great that you wrote this right away after you got those responses from brands so you can explain exactly how you did it and made it work!!! I have yet to approach many brands but I swear it, I will have at least 3 collabs / sponsored posts this year!! Well written girl <3

    Geraldine | https://geraldinetalks.com

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    1. Aw thank you!! Yeah I had such a mad weekend of emailing quite a few, and then when they got back to me I was so excited so I tweeted about it and then everyone was like ahh what did you say in your pitch, so I thought it would be super helpful to write about what I did! You got thisssssss <3 xx

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  8. I've finally began the process on reaching out to brands and am torn between feeling excited and nervous! I feel as though I don't have enough stats to back up my benefit to brands. What are some other things I provide to brands as a microinfluencer that are beneficial to them?

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    1. I don't have massive stats and I've still had brands reply back to me and wanting to with me! If you pitch to a brand that fits your blog 'theme' then they'll probably have a look at your blog and be like that'll be pretty good for our kind of products! I feel as well if you pitch to a brand that you really love and have loved for ages, it really shows in your email to them and that definitely grabs their attention! xx

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  9. Great post! And thank you for the link to mine 😌

    I started pitching to brands last year - believe it or not, 6 years into blogging and I’ve only JUST started and to be honest, I haven’t had too much luck. Although I haven’t pitched to too many people so maybe now is a good time to get those pitches sent out again!

    Jenny 🧚🏻‍♀️
    http://www.jennyinneverland.com

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    1. Thank you, and no worries, you have fab blogger help posts - I had to include you on here! :) It is so nerve-wracking though, I think if you pitched again now you'll do fab! xx

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  10. Great tips for new bloggers, as an Etsy seller though I would like to say, don't be disheartened if they say no, most sellers on there literally can't afford to give products away, and I see a lot of rude emails, where they are just begging. So new bloggers follow these tips above, don't mention money or products unless they reply back about working together. X

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    1. Thank you! Yeah I probably should have mentioned that, I've included an Etsy seller before without products or money, just with a discount code given to whoever reads my blog, which I'm guessing is probably the easiest thing to do rather than give away products as I know that can be a lot of money to give away! And yes I definitely agree, I don't mention money or products until after they reply back - and so far, they've usually mentioned it in their reply email anyway! xx

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  11. This is a really helpful post, thank you so much Chloe! I haven't felt all that confident about approaching brands and pitching but this post has really given me some encouragement and inspiration. I like that you mentioned you are a cat lover and you have kept things friendly and bubbly :) I think that is such a good approach, first impressions are always so important. I also like that you use the phrase 'team up' instead of heading straight in and talking about products and money, that's fab advice! Thank you again for sharing your tips and ideas, and wishing you all the success with your future collabs! <3 xx

    Bexa | www.hellobexa.com

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    1. Glad you found it helpful! You can definitely do it, you got this! Your blog is amazing, so I'm sure whoever you pitch to would love it too! Hehe, I thought that if I mentioned those kind of things it would make them smile. Yeah I definitely prefer the phrase team up, it sounds more friendly. No worries, and thank you so much <3 xx

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  12. I love you for this! I have zero confidence when it comes to pitching myself and I'm AWFUL at selling myself to people. I've only ever sent one pitch email. Maybe it's time I try and pluck up the courage and try again. Congratulations on securing a couple of collabs, that's great x

    Sophie
    www.glowsteady.co.uk

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    1. Aww I'm glad you found it helpful! I was a bit nervous posting it just in case no one found it helpful! It's definitely such a nerve-wracking thing to do, and I totally get that.. it's so difficult 'bigging' yourself up. Although I feel if you're just honest and friendly, it's not so bad. I hope you do pluck up the courage, I'm sure you'll do great. Thank you so much! <3 xx

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  13. Thanks for this! I hope that one day I will be able to use this, but now I'm slowly growing.
    Congrats on getting a brand deal!
    Loren | plaidandsugar.blogspot.ca

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    1. I'm sure you'll be great at it and get to work with the brands you want to work with! :) xx

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  14. Chloe, why are you so amazing at errrrything?! I am saving this so hard so that I can refer back to it. We keep getting so close to pitching and then freak out a little lol! But this is so helpful. I am going to share it with the other two I blog with. Thank you for sharing your insights! <3

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    1. Awwwww I'm not honest!! You guys have got thissss, you could definitely to some pitching and work with some amazing brands! <3 xx

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  15. This is really helpful advice, I've been blogging for years and have never reached out to brands but I guess I should. Thankyou :)

    Jenny | localleo.co.uk

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    1. Aw thank you, glad it was helpful! And yeah you should go for it! xx

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  16. Such a great post, Chloe! Definitely going to put it to use and try and get myself some collabs! Thanks for sharing! x

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    1. Aw thank youu! I'm sure you'll get some great collabs! xx

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  17. I agree with you about the weekends! I like the idea of a pitch template. If you can make everything easy to work with, your future self will thank you. I like that having a focus on what brands you want to work with, because you won't waste your time on the low value fruits. YESSS on not giving up!!! It takes time and effort - it will pay off. There are a lot of blogging opportunities out there. Honesty is also the best key. Thanks so much for giving super useful tips!!

    Nancy ♥ exquisitely.me

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    1. Glad you found this post useful! And yess definitely, having a template makes it so much easier! <3 xx

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  18. This is such a helpful post. Pitching to brands is something I've really wanted to start this year so such a detailed list of what to include is perfect!

    Soph - https://sophhearts.com x

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    1. Thank you, glad you found it helpful <3 I'm sure you'll be fab at pitching! xx

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  19. Pitching to brands can be really scary at first, I'm sure these tips will be so helpful to those just starting out xx

    Gemma • Gemma Etc . ❤️

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  20. Since the beginning of 2019 I'm trying to find new blogging opportunities. Thank you so much for this blog post, it was very useful and interesting to read!

    Lots of love ♥ January Girl

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    1. I'm sure you'll find some great new blogging opportunities! <3 Thank you! xx

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  21. O my Chloe this was entirely helpful!! I took notes in my polka dot notebook and I'm going to reach out to a brand today! I'm so excited, your tips were easy to follow and straight to the point! Thank you fo sharing this with usπŸ’―πŸ™ŒπŸΎπŸ€—

    Natonya | https://justnatonya.wordpress.com

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    1. Ahh thank you, so glad you found it helpful ♥️ yesss do it, you'll be fab at it for sure!! xx

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  22. I've always been way too scared to pitch myself but this is super helpful - thanks for the tips!

    Charlotte | charlotterick.com x

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    1. Aw I'm glad you found it helpful! I hope pitching goes well for you! xx

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  23. This was so helpful! I haven't taken the plunge and pitched to any brands yet but I think I'll be able to now. Thanks for the tips. :-)

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    1. Ahh thank you, glad you found it helpful! I hope the pitching goes great! xx

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